Search Engine Optimisation or SEO is a method wherein you use frequently searched keywords of a search engine on the important pages of your webpage in order to make your webpage more “visible” or be one of the top ranking webpages on among search engines’ “unpaid” results. These unpaid results are often called “naturally” or “organic” results.
Although SEO may sound like a complicated process, it is actually very useful for small businesses on the internet trying to get a wider audience. In this article, we will be discussing the advantages of SEO to small businesses.
1. Allows small businesses to have a bigger audience.
SEO gives an opportunity for small businesses to be more visible to more people, increasing their customers. It gives an option for small businesses to make their pages visible in an easier way compared to advertising physically. It will help these small businesses gain more visitors, making their page more known and popular.
2. Low-cost, high results.
Going through the process of SEO costs very low, yet it produces efficient results. In 2017, a lot of millennials are more active on the internet; it is more likely that they will see your website on search engines instead of actual and physical advertisements, proving it more effective and of course, it is way cheaper than physical advertisements.
3. Advertising internationally.
It doesn’t matter where your business is based because via SEO it will have a wider reach internationally. This is very beneficial to your business as it allows more people to see your website attracting more customers, not just locally, but also globally.
4. Improving your online reputation.
The more people who visit your website, the better your reputation will be online. These people will be able to access your official information and understand your business more. Being one of the top ranking results on certain keywords will also make Google automatically consider your website as an authority on that certain keyword.
5. Getting ahead of your competitors.
A lot of small businesses are already getting into SEO, so before your own competitors can, you should do it already. If they are already working on SEO, it still isn’t too late as SEO makes it easier to outdo your own competitor as you are working on the same platform with the same resources.
6. SEO won’t be dying off soon.
With the increasing innovation in technology, SEO will never be not effective, and in fact, it keeps proving itself effective in advertising because more and more people are going online. It will only give your website more and more hits every day.
7. The advertising is 24/7.
Since it is online, your advertising will never go offline as the internet doesn’t have a closing time. And because it functions globally, your webpage will be viewed every second from people all over the world. People will continuously see your webpage.
8. Credibility for your brand.
People trust Google as a provider of efficient and relevant results. So if your website is one of the top ranking results on Google, people will trust your brand and website, therefore having good credibility for your brand. And since it is one of the top ranking results, people are most likely to click on your webpage link.
SEO may sound complicated, and admittedly, they are. However, if you have the proper resources and the time, SEO is very achievable. It will benefit your website, in the long run, giving you good business and your brand a good reputation, a wider audience, a farther reach and of course, more customers. With the increasing developments in technology, SEO is crucial to your business in 2017 and the coming years.